Project title: Engaging internal and external stakeholders
Client: A world-leading NGO
For a globally active NGO we established an organisational model to facilitate the realisation of the brand objectives set out by the Board of Directors. Through interviews and workshops we built the trust needed from the people inside the organisation that are key to a successful implementation of the brand strategy. We created a vision that aligned all stakeholders involved, designed the process and procedures to identify and answer to present and future brand and communication needs. We implemented an editorial office to elicit stakeholder and user feedback and combined all of the above in a brand strategy document for the organisation's internal and external stakeholders.